TOC: J Con Res
Introduction
Journal of Consumer Research, 35(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
–Hakkyun Kim, Akshay R. Rao, and Angela Y. Lee [] []
Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status
–Xavier Drèze and Joseph C. Nunes [] []
Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests
–Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs [] []
Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits
–Yu Chen [] []
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
–Aner Sela, Jonah Berger, and Wendy Liu [] []
Specification Seeking: How Product Specifications Influence Consumer Preference
–Christopher K. Hsee, Yang Yang, Yangjie Gu, and Jie Chen [] []
Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
–Juliano Laran and Chris Janiszewski [] []
When Brand Personality Matters: The Moderating Role of Attachment Styles
–Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia [] []
The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
–Elise Chandon and Chris Janiszewski [] []
Bilingualism and the Emotional Intensity of Advertising Language
–Stefano Puntoni, Bart de Langhe, and Stijn M. J. van Osselaer [] []
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
–Echo Wen Wan, Jiewen Hong, and Brian Sternthal [] []
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale
–Michael Tsiros [] []