TOC: Intl J Market Res
Introduction
International Journal of Market Research, 51(2)
: : : Posting
International Journal of Market Research
www.ijmr.com
Volume 51
Issue 2 2009
Editorial
Peter Mouncey
Viewpoint
Visual puffery in advertising
Marc Fetscherin and Mark Toncar
The positive power of the reviewing process
Agnes Nairn
Forum
Research 2.0: engage or give up the ghost?
Martin Oxley and Brendan Light
Main papers
The truth is out there! How external validity can lead to better marketing decisions
Greg Rogers and Didier Soopramanien
Rethinking data analysis – part two: some alternatives to frequentist approaches
Ray Kent
The influence of brand usage on responses to advertising awareness measures
Jenni Romaniuk and Samuel Wight
Online audio group discussions: a comparison with face-to-face methods
Colin C. Cheng, Dennis Krumwiede and Chwen Sheu
Estimating store brand shelf space: a new framework using neural networks and partial least squares
Mónica Gómez and Shintaro Okazaki
Conference notes
IJMR Research Methods Forum: ‘Methods Matter: Interviewing and Beyond’, 25 November 2008, Royal Society, London
Gillian Eva and Roger Jowell; Martin Hayward; Richard Windle; Anjali Puri; and Agnes Nairn
Book reviews
Peter Hutton – What Are Your Staff Trying To Tell You?
Peter Goudge
Seth Godin – Meatball Sundae
Mike Cooke