TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 38(2)
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Relevant ARCategory: |
Knowledge is a terrible thing to waste
–Peter J. LaPlaca [] []
Managing knowledge in industrial markets: New dimensions and challenges
–Richard A. Lancioni, Rajan Chandran [] []
The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets
–Yu-Shan Chen, Ming-Ji James Lin, Ching-Hsun Chang [] []
Intellectual capital in business-to-business markets?
–G. Scott Erickson, Helen N. Rothberg [] []
The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives
–Chi-Shiun Lai, Da-Chang Pai, Chin-Fang Yang, Hsiao-Ju Lin [] []
Knowledge management and franchise systems
–Audhesh K. Paswan, C. Michael Wittmann [] []
Industrial marketing firms and knowledge transfer: Toward a basic typology of community structures
–Susan M. Mudambi, Terence A. Oliva, Ellen F. Thomas [] []
Exploiting knowledge across networks through reputation management
–Martin Christopher, Barbara Gaudenzi [] []
CRM systems and organizational learning: An exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
–Alex Stein, Michael Smith [] []
What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance??A survey of multinational industrial companies’ subsidiaries operating in China
–Junfeng Zhang, Scott Hoenig, Anthony Di Benedetto, Richard A. Lancioni, Arvind Phatak [] [Google Scholar]
Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
–Samir Gupta, Arch Woodside, Chris Dubelaar, Don Bradmore [] []
Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap
–Tuula Lehtimäki, Henri Simula, Jari Salo [] []
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