Research Methods
Introduction
Eden Doctoral Seminar on Research Methods in Marketing, Brussels, 14-19 Jun 2009; Deadline 14 Apr
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EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING
BRUSSELS, JUNE 14-19, 2009
Topics addressed in the seminar are:
- Confirmatory factor analysis
- Structural equation modeling with latent variables
- Evaluating structural equation models
- Special topics in structural equation modeling
- Introduction to measurement theory
- Construction of marketing measurement instruments I: Reflective Scales
- Discussion of marketing applications of measurement instrument development: Reflective Scales
- Construction of marketing measurement instruments II: Formative Indices
- Discussion of marketing applications of measurement instrument development: Formative Indices
- Roles of third variables: mediator, moderator, suppressor, etc.
- Hierarchical linear models
- Latent class analysis
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