Marketing’s Influence
Introduction
Read and comment on "Understanding the Marketing Department's Influence Within the Firm," by Peter C. Verhoef and Peter S. H. Leeflang, from the Journal of Marketing, 71(2)
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Featured Blog on "Marketing’s Influence Within the Firm" — re: article in March 2009 JM Issue
The Journal of Marketing Blog for the March 2009 Issue is online. Please visit the Journal of Marketing Blogs section to discuss the following article:
"Understanding the Marketing Department’s Influence Within the Firm"
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Siva K. Balasubramanian
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Harold L. Stuart Professor of Marketing and Associate Dean
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