TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies
–Ipshita Ray; Larry Chiagouris [] []
An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and salesperson consulting behaviors
–Alfred M. Pelham [] []
The impact of internal and external market orientations on firm performance
–Ian N. Lings; Gordon E. Greenley [] []
Export segmentation effectiveness: index construction and link to export performance
–Eva Foedermayr; Adamantios Diamantopoulos; Christina Sichtmann [] []
Customer relationship management strategic application and organizational effectiveness: an empirical investigation
–Dean Elmuti; Heather Jia; Dane Gray [] []