TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 18(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer centered “brand value” of foods: drivers and segmentation
–Gillie Gabay, Howard R. Moskowitz, Jacqueline Beckley, Hollis Ashman [] []
Changing affective content in brand and product attributes
–Marcus Abbott, Ray Holland, Joseph Giacomin, John Shackleton [] []
Impulse purchases of new products: an empirical analysis
–Nukhet Harmancioglu, R. Zachary Finney, Mathew Joseph [] []
A step-by-step process to build valued brands
–Peter Boatwright, Jonathan Cagan, Dee Kapur, Al Saltiel [] []
Examination of satisfaction in cross-product group settings
–S. Allen Broyles, Robert H. Ross, Thaweephan (Duke) Leingpibul [] []
A longitudinal study on Australian online DVD pricing
–Hongyi Li, Fang-Fang Tang, Liang Huang, Fiona Song [] []
Plaiting pricing into product categories and corporate objectives
–John Kehagias, Emmanuel Skourtis, Aikaterini Vassilikopoulou [] []