TOC: J Macromarketing
Introduction
Journal of Macromarketing, 29(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Examining the Interactions among Markets, Marketing, and Society
–Clifford J. Shultz, II [] []
‘Marketing History at the Center’: Papers from the 2007 CHARM
–Terrence H. Witkowski [] [Google Scholar]
Discovering the Consumer: Market Research, Product Innovation, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years
–Stefan Schwarzkopf [] []
‘A More Definite System’: The Emergence of Retail Food Chains in Canada, 1919–1945
–Barry E. C. Boothman [] [Google Scholar]
Marketplace Activism: A History of the African American Elite Market Segment
–Blaine J. Branchik and Judy Foster Davis [] []
‘To guide, help and hearten millions’: The Place of Commercial Advertising in Wartime Britain, 1939–1945
–David Clampin [] [Google Scholar]
Za Zdorovye!: Soviet Health Posters as Social Advertising
–Karen F. A. Fox [] []
Global Family Policy: Journal of Macromarketing, 2010
–James W. Gentry and Suraj Commuri [] []