TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 16(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Relative Presence of Business-to-Business Research in the Marketing Literature
–Peter J. LaPlaca; Jerome M. Katrichis [] []
Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward
–Naresh K. Malhotra; Can Uslay [] []
Commentary: Relative Presence of Business-to-Business Research in Retailing Literature
–Rajiv P. Dant; James R. Brown [] []
Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions
–J. David Lichtenthal; Venkatapparao Mummalaneni [] []
Reply: Assessing B2B Research in the Marketing Literature: Focus versus Relevance
–Peter J. LaPlaca; Jerome M. Katrichis [] []