TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 37(1)
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Relevant ARCategory: |
A tribute to Peter Drucker: editors’ introduction to the special issue
–Jenny Darroch, George Day, Stan Slater [] []
Drucker on marketing: an interview with Peter Drucker
–Jenny Darroch [] []
Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.
–Rick Wartzman [] []
Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler
–Robert E. Gunther [] []
Marketing IS management: The wisdom of Peter Drucker
–Frederick E. Webster Jr. [] []
Rethinking marketing: Peter Drucker’s challenge
–Jerry Yoram Wind [] []
Marketing and innovation in the Drucker Management System
–Joseph Maciariello [] []
A frustrated quest for community
–Thomas Donaldson [] []
Peter Drucker on marketing: an exploration of five tenets
–Can Uslay, Robert E. Morgan, Jagdish N. Sheth [] []
An examination of Peter Drucker’s work from an institutional perspective: How institutional innovation creates value leadership
–Jeffrey P. Wallman [] [Google Scholar]
Bounded goodness: marketing implications of Drucker on corporate responsibility
–N. Craig Smith [] []
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
–Jakki J. Mohr, Shikhar Sarin [] []