TOC: Rev Mar Res
Introduction
Review of Marketing Research, 5
 : : : TOC
: : journals |
Relevant ARCategory: |
Review of Marketing Research: The First Five Volumes
–Naresh K. Malhotra [] []
Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues
–Samuel D. Bond, James R. Bettman, Mary Frances Luce [] []
Can You See the Chasm? Innovation Diffusion According to Rogers, Bass, and Moore
–Barak Libai, Vijay Mahajan, Eitan Muller [] []
Exploring the Open Source Product Development Bazaar
–Balaji Rajagopalan, Barry L. Bayus [] []
A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
–Wayne S. DeSarbo, Simon J. Blanchard, A. Selin Atalay [] []
Methods for Handling Massive Numbers of Attributes in Conjoint Analysis
–Vithala R. Rao, Benjamin Kartono, Meng Su [] []
A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics
–Thomas J. Reynolds, Joan M. Phillips [] []
Metrics for the New Internet Marketing Communications Mix
–Randolph E. Bucklin, Oliver J. Rutz, Michael Trusov [] []