TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 26(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The proximity effect: The role of inter-item distance on reverse-item bias
–Bert Weijters, Maggie Geuens, Niels Schillewaert [] []
Creating lift versus building the base: Current trends in marketing dynamics
–Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa [] []
Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
–David A. Soberman [] []
Synchrony effects on customers’ responses and behaviors?
–Jacob Hornik, Giulia Miniero [] [Google Scholar]
Partner selection in B2B information service markets?
–Stefan Wuyts, Peter C. Verhoef, Remco Prins [] []
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
–Ronald Paul Hill, Alison Watkins [] []
The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
–Mahesh Gopinath, Prashanth U. Nyer [] []