Marketing Research Forum
Introduction
Cheung Kong Graduate School of Business Marketing Research Forum, Beijing, 29-30 Jun 2009; Deadline 1 Apr
: : : Posting
: : content
Cheung Kong GSB Marketing Research Forum
Beijing, June 29-30, 2009
Cheung Kong Graduate School of Business
The main purpose of this conference is to present cutting-edge research topics and methodologies to research communities within China so that Chinese academics can learn about what marketing science can bring to the theory and practice of marketing. It also serves as a forum to generate discussions on research issues related to emerging markets and learn about the potential for the application of marketing science in China. The conference provides a platform for professional networking and exchange of ideas, learning and knowledge. This year’s conference features an editor’s session on Journal of Marketing Research and a special session on Research Frontiers about Emerging Markets.
Conference attendees will include both academicians and invited practitioners. Preference for academic abstracts will be given to more rigorous analytical, empirical and behavioral approaches. Reviews of major research topics and methodologies are encouraged. Case studies by practitioners are also welcome. The whole event is in English.
Full information at