TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 15(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Corporate identity and consumer marketing: A process model and research agenda
–Hong-Wei He; Avinandan Mukherjee [] []
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
–Caspar Coppetti; Daniel Wentzel; Torsten Tomczak; Sven Henkel [] []
Theory construction and data analysis in marketing communication: A facet analytical approach
–Jacob Hornik; Erik H. Cohen; Reuven Amar [] []
Mining for mindsets: The conceptual anatomy of a successful crisis communication strategy in mining
–Sylvain Charlebois; Greg Elliott [] []