TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 21(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Segmentation Analysis of the Volunteering Preferences of University Students
–Michael S. Garver PhD; Richard L. Divine; Samuel A. Spralls [] []
Building the Charity Brand Community
–Derek N. Hassay; John Peloza [] []
The Importance of Being Earnest or Committed: Attribute Importance and Consumer Evaluations of the Live Arts Experience
–J. Charlene Davis; Scott R. Swanson [] []
Nonprofit Advertising: Impact of Celebrity Connection, Involvement and Gender on Source Credibility and Intention to Volunteer Time or Donate Money
–Robert T. Wheeler [] []