Business Marketing Doctoral Winners
Introduction
The Institute for the Study of Business Markets (ISBM) announces three winners in its 2008 Dissertation support award competition: Neil Bendle, Michael Krush and Guiyang Xiong
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2008 ISBM Dissertation Award Winners Announced
The Institute for the Study of Business Markets (ISBM) is pleased to announce three winning entries in its 2008 Dissertation support award competition, selected from a total of twenty-seven entries:
- Neil Bendle, University of Minnesota, "Marketing Management in a World with Groups of Heterogeneous Individuals” PhD Advisor Mark Bergen.
- Michael Krush, University of Nebraska-Lincoln, "The Dispersion of Marketing Capabilities and Its Impact on Marketing Strategy Execution, Relational Quality and Business Unit Performance" PhD Advisor Ravipreet Sohi
- Guiyang Xiong, Emory University, "Transforming Social Capital Into Financial Value in IPOs: The Role of Absorptive Capacity in Young Technology Firms’ B2B Relationships." PhD Advisor Sundar Bharadwaj.
Dissertation competition entries are judged on the rigor of the proposed work and the relevance of that work to B2B marketing practice. The winners will each receive grants of $7500 to support their research.
The ISBM dissertation support award competition has supported outstanding B2B dissertation work since its inception in 1991. To see details on the 2009 competition and a list of past winners see
For more about the ISBM, visit