TOC: J Mar
Introduction
Journal of Marketing, 73(2)
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: : journals |
Relevant ARCategory: |
The Role of Hubs in the Adoption Process
–Jacob Goldenberg, Sangman Han, Donald R Lehmann, Jae Weon Hong [] []
Understanding the Marketing Department’s Influence Within the Firm
–Peter C Verhoef, Peter S.H Leeflang [] [Google Scholar]
Social Identity and the Service-Profit Chain
–Christian Homburg, Jan Wieseke, Wayne D Hoyer [] []
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
–Peng Huang, Nicholas H Lurie, Sabyasachi Mitra [] []
Proactive Postsales Service: When and Why Does It Pay Off?
–Goutam Challagalla, R Venkatesh, Ajay K Kohli [] []
The Effect of Superstar Software on Hardware Sales in System Markets
–Jeroen L.G Binken, Stefan Stremersch [] []
Demarketing, Minorities, and National Attachment
–Amir Grinstein, Udi Nisan [] []
The Role of Leaders in Internal Marketing
–Jan Wieseke, Michael Ahearne, Son K Lam, Rolf van Dick [] []
Distribution Network Redesign for Marketing Competitiveness
–Jennifer Shang, Tuba Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, Lawrence H Brown [] []