TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 10(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The current view and outlook for the future of marketing automation
–Bruce Biegel [] []
Competing on web analytics
–Eric T Peterson [] []
Marketing automation systems integration: The art and engineering to make it all work seamlessly
–David Keens and David Barker [] []
Campaign execution: New technology platforms offer multichannel solutions
–Robert Whitton [] []
Connected Commerce: The intersection of e-commerce and e-communication
–Simone Barratt and Steve Davis [] []
Marketing resource management: An investment that can energise your entire customer management strategy
–David Newberry, Beth Weesner and Larissa DeCarlo [] []
Next-generation campaign management: How campaign management will evolve to enable interactive marketing
–Elana R Anderson [] []
Internet: Will regulators cast their net over web advertising?
–Samantha Shaw and Kathryn Graham [] []