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: : : TOC : : journals

Relevant ARCategory:

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Introduction: Special issue on advances in brand management
–Leslie de Chernatony, Cleopatra Veloutsou, George Christodoulides, Susan Cottam [] []

Brand defection in a business-to-business financial service
–Svetlana Bogomolova, Jenni Romaniuk [] []

Interacting contributions of different departments to brand success
–Leslie de Chernatony, Susan Cottam (née Drury) [] []

Brand extension feedback: The role of advertising?
–Eva Martínez, Teresa Montaner, José M. Pina [] []

Brand relationships through brand reputation and brand tribalism
–Cleopatra Veloutsou, Luiz Moutinho [] []

An ex-ante approach to brand capability valuation
–Janek Ratnatunga, Michael T. Ewing [] []

Brand death: A developmental model of senescence
–Michael T. Ewing, Colin P. Jevons, Elias L. Khalil [] []

The owner’s edge: Brand ownership influences causal maps
–Johan van Rekom, Peeter W.J. Verlegh, Robert Slokkers [] [Google Scholar]

Investigating the service brand: A customer value perspective
–Roderick J. Brodie, James R.M. Whittome, Gregory J. Brush [] []

Does brand meaning exist in similarity or singularity?
–Pierre Berthon, Leyland F. Pitt, Colin Campbell [] []

Antecedents of residents’ city brand attitudes?
–Bill Merrilees, Dale Miller, Carmel Herington [] [Google Scholar]

An investigation of determinants of counterfeit purchase consideration
–Xuemei Bian, Luiz Moutinho [] []

Co-creating brands: Diagnosing and designing the relationship experience
–Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox [] []

Towards an identity-based brand equity model?
–Christoph Burmann, Marc Jost-Benz, Nicola Riley [] []

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