TOC: European J Mar
Introduction
European Journal of Marketing, 43(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Being a successful and valuable peer reviewer
–Nick Lee, Gordon Greenley [] []
Seeing market orientation through a capabilities lens
–Anthony Foley, John Fahy [] []
Franchising in Ukraine
–Roman Peretiatko, Anatoli Humeniuk, Marina Humeniuk, Clare D’Souza, Andrew Gilmore [] []
Antecedents of collective-value within business-to-business relationships
–Bruce Douglas Pinnington, Thomas J. Scanlon [] []
Innovative marketing in SMEs
–Michele O’Dwyer, Audrey Gilmore, David Carson [] []
The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects
–Josée Bloemer, Kris Brijs, Hans Kasper [] []
Franchisee personality: An examination in the context of franchise unit density and service classification
–Scott Weaven, Debra Grace, Mark Manning [] []
Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market
–Natalia Rubio, María Jesús Yagüe [] []
The effects of relationship quality on export performance: A classification of small and medium-sized Turkish exporting firms operating in single export-market ventures
–Tulin Ural [] []
Barriers to repeat patronage: the impact of spectator constraints
–Mark P. Pritchard, Daniel C. Funk, Kostas Alexandris [] []
Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
–Sylvie Laforet [] []
Consumer evaluation of unbranded and unlabelled food products: The case of bacalhau
–Geir Sogn-Grundvåg, Jens Østli [] []
Theoretical lenses and domain definitions in innovation research
–Nukhet Harmancioglu, Cornelia Droge, Roger J. Calantone [] []
Children’s impact on innovation decision making: A diary study
–Elisabeth Götze, Christiane Prange, Iveta Uhrovska [] [Google Scholar]