JBBM Resources
Introduction
Educator Resources for Marketing & Management Scholars from the Journal of Business to Business Marketing
: : : Posting
: : content
Like a colleague down the hall, this resource allows diaspora scholars to have access to material that enables them to start teaching or doing research in business marketing on their own.
Covering undergraduate, graduate, executive and doctoral study, these articles are written by JBBM Board members, reviewed by JBBM Board members and contain extensive commentaries are also supplied by JBBM Board members to helping our readers with "sense making" in this area. Veteran B-to-B scholars will find the material a well grounded refresher.
There is no other resource like it anywhere. These published papers are "collated" and available on our website:
The JBBM editorial Board is a "Who’s Who" in business marketing.
F Y I & use courtesy of the publisher Taylor & Francis, a Division of Routledge.