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Call for Papers

Consumer Culture and the Ethical Treatment of Children:
Theory, Research, and Fair Practice

Kellogg Center
Michigan State University
East Lansing, Michigan
November 12-13, 2009

Conference Co-Chairs Elizabeth Taylor Quilliam, Michigan State University
Nora J Rifon, Michigan State University
Marla Royne, University of Memphis
Les Carlson, University of Nebraska
Bradley Greenberg, Michigan State University

Submission Deadline: June 15, 2009

Children’s Central in the Department of Advertising, Public Relations, & Retailing at Michigan State University, the Michigan Children’s Trust, and Prevent Child Abuse America are sponsoring a ground breaking, multidisciplinary conference on the Ethical Treatment of Children. The inaugural conference will serve as a vehicle for scholars across disciplines to share their views, exchange ideas, and collaborate in an effort to redefine our thinking about child abuse and the ethical treatment of children.

Scholars from a variety of disciplines are invited to submit abstracts, completed research papers, and special topics panels for presentation at the conference.

Keynote Speaker: Lawrence Kutner, Ph. D. The American Psychological Association’s 2008 recipient of the Distinguished Lifetime Achievement in Media Psychology Award.

Researchers and advocacy groups are increasingly concerned that the media and its rapidly changing content may have harmful and long-term effects on children raising the specter of a new form of child abuse. The focal point of the conference is the potential for harmful effects on children of "Consumer Culture" — including, but not limited to, advertising and the media. In addition, the conference is concerned with ways in which the media can be used to promote positive outcomes for children. This pioneering, multidisciplinary conference promises to illuminate issues facing children within the new media landscape and family lifestyle dynamics of the twenty-first century.

The Michigan State University "Consumer Culture and the Ethical Treatment of Children" Conference will feature presentations by researchers from many disciplines with the purpose of engaging conversation across the disciplinary boundaries that traditionally limit interaction, cross fertilization, innovation, and the creation of new ideas. The program committee invites submissions across a wide range of scholarly areas, topics including media, marketing, advertising, nutrition and dietetics, psychology, public policy, social work and family ecology with an eye toward child welfare and abuse prevention. Papers highlighting media literacy and other strategies to protect children, recommendations for new and fair practices for the ethical treatment of children in the advertising and marketing sphere, and primary child abuse prevention programs are also welcome.

Authors may submit empirical or theoretical papers, including literature reviews that offer strong theoretical frameworks for research programs, content analyses, surveys, and experiments, as well as proposals for special topic panels.

Authors may choose to publish either the full paper or an extended abstract in a proceedings volume. In addition, conference papers may be considered for publication in the special issue of the Journal of Advertising on Advertising and its Connection to Violence and Abuse. Please note that publication of a full paper in the proceedings will not preclude publication in the special journal issue. If you wish your paper to be considered for publication in the special issue of the Journal of Advertising, please indicate that in the body of your submission email to begin the review process. For more information on the special issue go to

We consider the conference topic, Consumer Culture and the Ethical Treatment of Children, and the related topics of ethics, media, and advertising, in a broad sense. Authors are encouraged to submit papers that address these topics in one or more of the following general categories:

• Consumer socialization
• Violence and abuse
• Food, nutrition, and childhood obesity
• Toys and games
• Public policy, regulation, and self-regulation
• Gender roles, stereotypes, and body image issues
• Technology
• Sports
• Social marketing
• Media literacy

General Submission Guidelines

All submissions, reviewing, and notification will be conducted electronically, by email. Submission deadline: June 15, 2009, 9pm Eastern Standard Time.

Competitive Papers

You are invited to submit competitive papers relevant to any aspect of the conference topic, Consumer Culture and the Ethical Treatment of Children: Theory, Research, and Fair Practice, in consideration for presentation. Paper submissions should present original, unpublished work. Papers under review elsewhere (except in the case of the special issue of the Journal of Advertising) MUST NOT be submitted.

All submissions are subject to blind review competition, and only completed papers (no proposals) may be submitted. Papers must conform to the style and guidelines of the American Psychological Association (APA), and should be approximately 20 pages in length (not including references and exhibits). Authors of accepted papers must publish either the entire paper or an abstract of the paper in the Proceedings. The Proceedings are copyrighted, and submissions may not be under consideration at other journals or conferences. Publication of the full paper in the Proceedings does not preclude publication in the special issue of the Journal of Advertising noted above. Publication of an abstract does not preclude future publication of the full research paper elsewhere.

Special Topics Sessions

You are invited to submit proposals for special topics sessions that cover an entire meeting period (usually 90 minutes). These sessions are designed to offer information and dialogue on topics of importance to the conference topic that would not fit comfortably into the competitive paper format. However, topics may duplicate those that would be covered by competitive papers.

A submission should include the following:

1. A clear rationale for addressing the topic over an entire meeting period and/or through contributions from several presenters.
2. The value of the session to conference attendees (including why such a contribution is not likely to be available elsewhere.
3. Names and specific roles of all participants (please note that blind review is not possible with these proposals because the value depends in part on the selection of appropriate participants)
4. Details of how the session will be conducted under a unifying theme, including progression among sections and participants.

Preference will be given to proposals providing the requested information in the greatest detail. Special topics chairs are responsible for writing a descriptive summary (after the session) for inclusion in the Proceedings as a non-refereed publication.

Requirements for Submission of Competitive Papers and Special Topics Proposals

All submissions should follow APA manuscript format guidelines and should be submitted to info@childrenscentral.msu.edu. In the subject line of the email message, type Conference Submission and in the body of your email message, please provide:

• Title of Paper
• Primary contact person’s name, affiliation, mailing address, phone number, fax number, and email address.
• Names of other co-authors/participants, their affiliations.
• Key Words: 3 to 5 key words that identify the topic and the methods used in the research

All competitive and special topics submissions must include a statement specifying that at least one author of the paper agrees to register and attend the conference to present the paper. Failure to present an accepted competitive paper/special topics session will result in the competitive paper/special topics session being withdrawn from the conference proceedings.

Electronic format for submission: Your submission will be a word document sent as an email attachment. All submissions should be scanned for viruses. Make sure to save a copy of your submission information until notification of the final decision. Please ensure that submissions do not have author names on the title page or elsewhere in the document.

Please use the procedures noted below for deleting identifying information from your submission (in Microsoft Word):

1. go into "file"
2. go into "properties"
3. under the headings of "Summary" & "Custom" please erase all affiliations. Under "Custom" be sure to delete all lines in the "Properties" box by clicking on each line one at a time and then click on the delete box that is present in the same window. After you have deleted all properties, click "ok" and then save your document.

Acknowledgement of receipt: The primary contact person will receive an acknowledgement of receipt of your submission by email. If you do not receive an acknowledgement email within a couple of days of submission, you should send an email inquiring about the status of your submission to Nora Rifon (rifon@msu.edu) or Liz Quilliam (quilliam@msu.edu).

Nora J. Rifon
Professor
Department of Advertising,
Public Relations, & Retailing
Michigan State University
East Lansing, MI 48824-1212
rifon@msu.edu
517.355.3295

Elizabeth Taylor Quilliam
Assistant Professor
Department of Advertising,
Public Relations, & Retailing
Michigan State University
East Lansing, MI 48824-1212
quilliam@msu.edu
517.432.7076

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