Brand, Corporate Identity and Reputation
Introduction
5th Intl Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Cambridge, UK, 1-3 Sep 2009, Co-chaired by Stuart Roper and Myfanwy Trueman; Deadline 20 Apr
: : : Posting
Call for Papers
5th International Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group
Branding and Society:
the Social, Cultural and Financial Impact of Brands
in the 21st Century
September 1st – 3rd 2009
University of Cambridge, U.K.
(The Gillespie Centre, Clare College)
Following the exciting success of our 4th colloquium at the Goizueta Business School, Emory University, in Atlanta last year, we welcome scholars, researchers and practitioners in branding, corporate reputation and identity to join us in the beautiful city of Cambridge in 2009 to share the latest research on the impact of brands in the 21st century. The tranquil setting has been chosen to provide a fitting contrast for futuristic, forward-looking, dynamic, cutting-edge ideas on the contexts for brands in our ime.
The 5th colloquium focuses on the vital impacts of brands on how individuals, corporations, SMEs, governments and communities influence, and make sense of, the world we live in. What are these impacts and how do they arise? How do we measure them and what decisions are made on that basis? How do brands reinvent themselves in times of crisis and opportunity? We warmly invite rigorous, innovative papers on these themes.
This colloquium will also feature presentations by some of the most influential and distinguished scholars in the field of marketing today. We have also invited leading practitioners to discuss and debate the challenges and opportunities of branding in the decades to come. Academics, practitioners, doctoral tudents and researchers who share a passion for corporate branding, corporate identity and reputation are warmly invited to attend and participate.
We look forward to welcoming you, your colleagues and ideas in September!
Keynote Plenary Speakers
Professor Berndt Schmitt, Columbia Business School
Professor Tim Ambler, London Business School
Professor Raj Srivastava, Emory University/National University of Singapore
Professor Russell Abratt, University of Nova Scotia
With keynotes by leading practitioners:
David Radford, Director of Marketing, LV=
David Haigh, CEO Brand Finance
Themes of colloquium
- Brand value in the 21st century
- Branding Strategy as Business Model
- Brand, Reputation and Social Network: Web 2.0/3.0 and Emerging New Media
- The management of corporate brands and identities in a global marketplace
- Brand equity: valuations and impacts
- Role of branding in leading through uncertainties
- Digital, ‘emerging’ media and the brand
- The impact of user-generated reviews on brand equity
- Aesthetic, Design and visual dimensions of branding
- B2B branding
- Corporate identity management
- Symbols, consumption, and luxury branding
- Political branding and advertising
- Social marketing, non-profit and voluntary sector branding
- Place and nation branding in the world order
- Branding in Higher Education and Research Institutes
- Postmodern marketing and branding
- The role of consumer research in corporate marketing
- Creating and sustaining ethical brand identities/corporate social responsibility and branding
- The negative impact and evaluation of brands
- Branding for SMEs
- Research methods for branding
- Internal branding and Employee EngagementThemes of colloquium
Abstracts: April 20th 2009
Completed papers: June 15th 2009
Submitted abstracts will be subjected to a double-blind peer review process and published in the ISBN numbered colloquium proceedings. The best papers will be recommended for publication in the Journal of Brand Management and Journal of Product and Brand Management.
To submit your abstract or paper or to register your interest in chairing a session, please contact:
Dr. Ming Lim, SIG Coordinator, University of Leicester School of Management: m.lim@le.ac.uk or Dr. Temi Abimbola, Warwick Business School: temi.abimbola@wbs.ac.uk
Accommodation will be at Clare College, Cambridge. For enquiries on accommodation and travel, please contact Dr. Myfanwy Trueman, University of Bradford: m.trueman@bradford.ac.uk
Organising Committee
Conference Coordinator:
Dr. Ming Lim, University of Leicester School of Management
Conference Co-Chairs:
Dr. Stuart Roper, Manchester Business School
Dr. Myfanwy Trueman, Bradford School of Management
Planning and Programming
Dr. Temi Abimbola, Warwick Business School
Dr. Francisco Guzman, University of North Texas
SIG Chair:
Professor TC Melewar, Brunel Business School