TOC: Mar Sci
Introduction
Marketing Science, 28(1)
: : : TOC
: : journals
Relevant ARCategory:
A Theory of Combative Advertising
–Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang [] []
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
–David Godes, Elie Ofek, and Miklos Sarvary [] []
Functional Regression: A New Model for Predicting Market Penetration of New Products
–Ashish Sood, Gareth M. James, and Gerard J. Tellis [] []
My Mobile Music: An Adaptive Personalization System for Digital Audio Players
–Tuck Siong Chung, Roland T. Rust, and Michel Wedel [] []
Measuring Brand Value in an Equilibrium Framework
–Avi Goldfarb, Qiang Lu, and Sridhar Moorthy [] []
Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
–Maarten C. W. Janssen and Marielle C. Non [] []
Quantifying the Economic Value of Warranties in the U.S. Server Market
–Junhong Chu and Pradeep K. Chintagunta [] []
Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity
–Jie Yu, Peter Goos, and Martina Vandebroek [] []
The Existence of Low-End Firms May Help High-End Firms
–Ikuo Ishibashi and Noriaki Matsushima [] []
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices
–Xueming Luo [] []
Innovations’ Origins: When, By Whom, and How Are Radical Innovations Developed?
–Peter N. Golder, Rachel Shacham, and Debanjan Mitra [] [Google Scholar]
Quantity Discounts in Differentiated Consumer Product Markets
–Ramanathan Subramaniam and Esther Gal-Or [] []