TOC: Intl J Man Mar Res
Introduction
International Journal of Management and Marketing Research, 2(1)
: : : Posting
Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit
–Kevin P. Gwinner, Brian V. Larson, Scott R. Swanson [] []
Marketing Mix and Branding: Competitive Hypermarket Strategies
–Hui-Chu Chen, Robert D. Green [] []
Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis and Comparison of Consumer Ecological Opinions and Behaviors
–Cameron Montgomery, George Stone [] []
Management Competencies: Are They Related to Hotel Performance?
–Candace Blayney [] []
A Value-Creating Network Analysis from Software Business
–Nina Helander, Marianne Kukko [] []
Electronic Data Interchange in Developing Countries Lessons from South Africa
–Visvanathan Naicker, Rubin Pillay [] []
Evaluating Effective Leadership Qualities of Managers in Day-to-Day Work of Banking Sector in Pakistan
–Syed Kashif Ejaz, Syed Atif Ejaz, Kashif Ur Rehman, Arshad Zaheer [] []
The Relationships between Select Situational and Dispositional Constructs and Informal Accountability for Others
–M. Todd Royle, Gavin Fox, Wayne A. Hochwarter [] []