TOC: J Brand Man
Introduction
Journal of Brand Management, 16(4)
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Relevant ARCategory: |
Brand, organisation identity and reputation: Bold approaches to big challenges
–Temi Abimbola Joint Editor-in-Chief [] []
Ownership effects in consumers’ brand extension evaluations
–Guoqun Fu, Jiali Ding & Riliang Qu [] [Google Scholar]
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
–Riza Casidy Mulyanegara, Yelena Tsarenko & Alastair Anderson [] []
Chasing brand value: Fully leveraging brand equity to maximise brand value
–Randle D Raggio & Robert P Leone [] []
Key determinants of internal brand management success: An exploratory empirical analysis
–Christoph Burmann, Sabrina Zeplin & Nicola Riley [] []