TOC: J Adv
Introduction
Journal of Advertising, 37(4)
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Relevant ARCategory: |
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
–Sheila L. Sasser, Scott Koslow [] []
When Deep Structures Surface: Design Structures That Can Repeatedly Surprise
–Jacob Goldenberg, David Mazursky [] []
Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
–Douglas C. West, Arthur J. Kover, Albert Caruana [] []
The Impact of Advertising Creativity on the Hierarchy of Effects
–Robert E. Smith, Jiemiao Chen, Xiaojing Yang [] []
Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
–Karolien Poels, Siegfried Dewitte [] []
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
–Robert S. Heiser, Jeremy J. Sierra, Ivonne M. Torres [] []
Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
–Daniel W. Baack, Rick T. Wilson, Brian D. Till [] []
From Performance To Mastery: Developmental Models of the Creative Process
–W. Glenn Griffin [] []
The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions
–Hairong Li, Wenyu Dou, Guangping Wang, et al. [] []
Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance
–Willem Verbeke, Philip Hans Franses, Arthur le Blanc, et al. [] []
Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
–Thomas Bernardin, Paul Kemp-Robertson, David W. Stewart, et al. [] []