TOC: Intl Mar Rev
Introduction
International Marketing Review, 26(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Large emerging markets (LEMs) and international strategy
–Peter Enderwick [] []
Patterns of price endings used in US and Japanese price advertising
–Robert M. Schindler [] []
The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries
–Yanto Chandra, Chris Styles, Ian Wilkinson [] []
Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary
–Rick T. Wilson, Lyn S. Amine [] []
Contextual and cultural factors underlying Americanization
–C. Samuel Craig, Susan P. Douglas, Aronte Bennett [] []