TOC: Qual Mar Res
Introduction
Qualitative Market Research, 12(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Five processes of response distortion: a model of response filters
–Norbert Scholl [] []
Blind insights: a new technique for testing a priori hypotheses with qualitative methods
–Eric D. DeRosia, Glenn L. Christensen [] []
Targets of commitment in service provider-consumer relationships: a prototyping study
–Tim D. Jones, Shirley F. Taylor, Harvir S. Bansal [] []
Exploring the origins of enduring product involvement
–Peter H. Bloch, Suraj Commuri, Todd J. Arnold [] []
Rethinking assessment of marketing research skills and knowledge: a new approach
–Madhav N. Segal, Edmund K. Hershberger, Talaibek Osmonbekov [] []
A hard look at hard laddering: A comparison of studies examining the hierarchical structure of means-end theory
–Joan M. Phillips, Thomas J. Reynolds [] []