TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(1)
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: : journals |
Relevant ARCategory: |
The world wide web in modern marketing’s contribution to organisational performance
–Stewart Adam, Andrea Vocino, David Bednall [] [Google Scholar]
Marketing perceptions and business performance: Implications for marketing education?
–Øyvind Helgesen, Erik Nesset, Terje Voldsund [] []
CRM literature: conceptual and functional insights by keyword analysis
–Eleni K. Kevork, Adam P. Vrechopoulos [] []
Assessing relationship quality in four business-to-business markets
–Bahar Ashnai, Maria Smirnova, Sergei Kouchtch, Qionglei Yu, Bradley R. Barnes, Peter Naudé [] []
An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study
–Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers [] []
Engaging the purchase motivations to charm shoppers
–Mario J. Miranda [] []
A cross-cultural comparison of individualism’s moderating effect on bonding and commitment in banking relationships
–Satyabhusan Dash, Ed Bruning, Kalyan Ku Guin [] [Google Scholar]