TOC: J Mar Res
Introduction
Journal of Marketing Research, 46(1)
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: : journals |
Relevant ARCategory: |
Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
–William Hedgcock, Akshay R Rao [] []
Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
–Scott A Huettel, John W Payne, Carolyn Yoon, Richard Gonzalez, James R Bettman, William Hedgcock, Akshay R Rao []
Do We Really Need a Reason to Indulge?
–Jing Xu, Norbert Schwarz [] []
The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
–Rui (Juliet) Zhu, Joan Meyers-Levy [] []
The Role of Imagination-Focused Visualization on New Product Evaluation
–Min Zhao, Steve Hoeffler, Darren W Dahl [] []
The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
–Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran [] [Google Scholar]
Emotional Accounting: How Feelings ÂÜÀòÉç¹ÙÍøt Money Influence Consumer Choice
–Jonathan Levav, A. Peter Mcgraw [] []
The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
–Manoj Thomas, Vicki G Morwitz [] []
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
–David Sprott, Sandor Czellar, Eric Spangenberg [] []
Gender Dimensions of Brand Personality
–Bianca Grohmann [] []
Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
–Merel Van Diepen, Bas Donkers, Philip Hans Franses [] []