TOC: J Con Res
Introduction
Journal of Consumer Research, 35(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Memories as Assets: Strategic Memory Protection in Choice over Time
–Gal Zauberman, Rebecca K. Ratner, and B. Kyu Kim [] []
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
–Rosellina Ferraro, James R. Bettman, and Tanya L. Chartrand [] []
Blackjack in the Kitchen: Understanding Online versus Casino Gambling
–June Cotte and Kathryn A. Latour [] []
The Marketplace Management of Illicit Pleasure
–Christina Goulding, Avi Shankar, Richard Elliott, and Robin Canniford [] []
Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals
–Cait Poynor and Kelly L. Haws [] []
Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage
–Marcus Cunha Jr. and Juliano Laran [] []
Psychological Distancing: Why Happiness Helps You See the Big Picture
–Aparna A. Labroo and Vanessa M. Patrick [] []
Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior
–Robin J. Tanner and Kurt A. Carlson [] []
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
–Kunter Gunasti and William T. Ross Jr. [] []
The Influence of Self-Construal on Impulsive Consumption
–Yinlong Zhang and L. J. Shrum [] []
The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process
–Sekar Raju, H. Rao Unnava, and Nicole Votolato Montgomery [] []
Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
–Jay P. Carlson, Leslie H. Vincent, David M. Hardesty, and William O. Bearden [] []