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18th Annual Frontiers in Service Conference
October 29 — November 1, 2009
Honolulu, Hawaii USA

Call for Papers

SPONSORED BY:

The Center for Excellence in Service,
Robert H. Smith School of Business,
University of Maryland, USA

Shidler College of Business
University of Hawaii at Manoa, USA

INFORMS

The ÂÜÀòÉç¹ÙÍø

CONFERENCE COMMITTEE

Co-Chair – Roland T. Rust
Distinguished University Professor, David Bruce Smith Chair in
Marketing and Executive Director,
Center for Excellence in Service
University of Maryland, USA

Co-Chair – Stephen L. Vargo
Shidler Distinguished Professor
Associate Professor of Marketing
University of Hawaii at Manoa, USA

Wendy Murphy
Executive Program Manager
IBM Research, USA
Stephen W. Brown
Edward M. Carson Chair in Services Marketing
Executive Director, Center for Services Leadership
Arizona State University, USA

Ming-Hui Huang
Professor of E-Commerce
National Taiwan University, Taiwan

Robin Qiu
Founding Chair, INFORMS Service Science Section
Associate Professor of Information Science
Pennsylvania State University, USA

Raymond P. Fisk
Chair, ÂÜÀòÉç¹ÙÍø Services Marketing Special Interest Group
Professor and Chair of Marketing
Texas State University – San Marcos, USA

CURRENT TOPICS

• Service Science
• Service-Dominant Logic
• Service Information Technology
• Service Innovation
• Service Marketing
• Empirical Studies of Service
• Theoretical Perspectives on Service
• Service Engineering
• Service Design
• Service Productivity
• Healthcare Service
• Service Operations
• Service Human Resources
• E-Service
• Customer Relationship Management
• Globalization
• Government Policy
• Public Sector
• E-Government
• Trade in Service
• Other topics in research

ABOUT THE CONFERENCE

With representation from 41 countries and over 300 attendees registered for the 2008 conference, Frontiers 2009 will again be the world’s leading service conference. The conference and sessions will be hosted by the Shidler College of Business, University of Hawaii at Manoa, on the Island of Oahu. Plenary sessions will take place all day Friday and on Sunday morning, and concurrent sessions will be held all day Saturday. The conference will open with a reception Thursday evening and will feature the awards dinner and a special networking event during the evenings.

For up-to-date conference information, go to the conference’s official Web site at

BEST PRACTITIONER PRESENTATION AWARD

Once again, we will highlight the work of business practitioners presented during the concurrent sessions with our second annual Best Practitioner Presentation Award contest. The selection committee (in conjunction with the conference committee) will select 3 of the most promising, worthy abstracts submitted for this year’s conference. These abstracts will be presented during a special designated track during the concurrent sessions, during which the selection committee will view and judge each presentation. The winner will then be announced during the Awards Ceremony and Dinner.

Submission Criteria: Abstracts may include academic co-authors, but should be written and presented to address a business practitioner audience. The submitter should demonstrate in the abstract (as well as in the presentation) how his or her research may be applied or has been applied to real-world practical situations or problems. The presentations should be practical and managerial yet innovative and engaging. To be considered for this award, please select the checkbox option on the Submissions Form under the "Best Practitioner Presentation Award" section and enter a clarifying statement as to the managerial implications of your abstract topic.

Best Practitioner Presentation Selection Committee

P. K. Kannan
Associate Professor of Marketing
Director, Center for Excellence in Service
University of Maryland, USA

Paul Maglio
Senior Manager, Human Systems
IBM Almaden Research Center, USA

Doug Morse
Managing Principal
Services Transformation and Innovation Group LLC, USA

SERVICE INNOVATION PRACTICE AWARD

This year we are pleased to announce a new award competition, the Service Innovation Practice Award. This award’s purpose is to demonstrate service innovation that has proven financial impact in industry, emphasizing Service Science, Management and Engineering (SSME) disciplines. Sponsored by the Service Research and Innovation Initiative (SRII), the award process will consist of a first phase abstract submission and impact statement from which finalists will be selected and invited to submit a full length paper to the Journal of Service Research and present a 30 minute presentation at the Frontiers in Service Conference. The finalists will be judged during all phases of the competition by a committee of both academics and practitioners, culminating at the Frontiers conference where the winner will be announced during the awards ceremony and dinner. For more information, including submission criteria, and to submit an abstract and impact statement, please visit

SUBMIT AN ABSTRACT

Case studies by business practitioners are encouraged. Preference for academic abstracts will be given to more rigorous analytical, empirical and behavioral approaches. Reviews of major research areas are especially encouraged.

The conference will highlight the latest thinking in service, particularly those that combine aspects of technology, social science, and business. Conference attendees will consist of both academicians and practitioners, and we ask that the 25-minute presentations be understandable to both groups.

Because there will be no published proceedings, we encourage authors to submit their best work, providing it will not have been published by the date of the conference.

Abstracts may be submitted online at

The closing date for abstracts is at 23:59, Eastern-Standard time on April 1, 2009. The conference committee will select abstracts on a competitive basis, and authors will be notified by May 31, 2009.

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