TOC: Mar Letters
Introduction
Marketing Letters, 20(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Business students’ attitudes toward unethical behavior: A multi-country comparison
–Victoria L. Crittenden, Richard C. Hanna, Robert A. Peterson [] []
A model of the role of free drug samples in physicians’ prescription decisions
–Kissan Joseph, Murali Mantrala [] []
Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale
–Kenneth C. Manning, William O. Bearden, Kelly Tian [] []
Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying
–Julie Z. Sneath, Russell Lacey, Pamela A. Kennett-Hensel [] []
Supplier price concessions: A longitudinal empirical study
–John W. Henke, Sengun Yeniyurt, Chun Zhang [] []
Familiarity and competence diversity in new product development teams: Effects on new product performance
–Christophe Haon, David Gotteland, Marianela Fornerino [] []
Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
–Tripat Gill, Jing Lei [] []