TOC: J Database Mar
Introduction
Journal of Database Marketing and Customer Strategy Management, 15(4)
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: : journals |
Relevant ARCategory: |
Editorial
–John Ozimek []
Is MDM the route to the Holy Grail?
–Steve Tuck [] []
Integrating the value of salespeople and systems: Adapting the benefits dependency network
–Beth Rogers, Merlin Stone & Bryan Foss [] []
Conserving customer value: Improving data security measures in business
–Adrian Gregory [] []
A qualitative study of multi-channel marketing performance measurement issues
–Michael J Valos [] []
Point-of-sales promotions and buying stimulation in retail stores
–Rajagopal [] []
The proof of the pudding is in the eating Data fusion: An application in marketing
–Pascal van Hattum & Herbert Hoijtink [] []
Data protection: Where are we now?
–James Castro Edwards [] []
The revival of European database right?
–Ewan Nettleton [] []