Barbara Stern
Introduction
Barbara Stern of Rutgers University has died as the result of a long illness
: : : Posting
We are sorry to announce that our dear friend and colleague, Barbara Stern of Rutgers University, has died as the result of a long illness. Barbara was that rare person who in her application of literary criticism completely changed our perspective on marketing, consumer behavior and advertising. This is a contribution that lives on and will continue to shape marketing thought. However, Barbara will be missed not only for her unique academic contributions, but also for the place she filled in our hearts and consciousness. As diverse and rich as our fields are, and for that matter as large as New York City (where she lived) is, it is hard to imagine either of them without her.
Steve Gould, Baruch College/CUNY and Barbara Olsen, The College at Old Westbury, State University of New York
[There is a tribute page at
–ch]