Marketing and Religion
Introduction
Special Issue of International Journal of Nonprofit and Voluntary Sector Marketing, Edited by Sandra Mottner and John B. Ford; Deadline 31 Jul 2009
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CALL FOR PAPERS
INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
SPECIAL ISSUE ON MARKETING AND RELIGION
SANDRA MOTTNER and JOHN B. FORD, Special Issue Editors
International Journal of Nonprofit and Voluntary Sector Marketing announces a call for papers for a special issue of the journal focusing on marketing and religion.
Purpose of the Special Issue
The connection between marketing and religion is a burgeoning area of interest in the nonprofit world. The lion’s share of individual charitable giving goes to faith-based organizations, but there has been little academic research which has focused on this compelling and yet somewhat controversial topic. Promising recent breakthroughs involving such constructs as religiosity and spirituality have begun to provide researchers and nonprofit professionals with greater insight into the nature of charitable giving. Given the ever-increasing importance of social marketing and the role of religion, the use of marketing tools and tactics in a religious context is an area in which a great deal more research is warranted.
Potential Manuscript Topics
Topics for this special issue should focus on such issues as: the marketing of religion, the role of religiosity, religious symbolism in marketing, service dominant logic in religion, the consumption of church/religion, the role of religion in the marketing of politics, the role of spirituality, religion in sales, religion in endorsements, marketing to the nonreligious/antireligious, the nature and strategies of faith-based, nonprofit organizations, physical evidence associated with religious organizations, stewardship/fund raising for churches/faith-based organizations, mission drift and marketing, measuring success for religious organizations, culture/ethnicity and marketing of religious organizations, ritual consumption, and religion and sustainability.
Deadline for Submission: July 31st, 2009
Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication elsewhere.
The submitted manuscripts should follow the format as suggested in the Notes for Contributors found in any recent issue of International Journal of Nonprofit and Voluntary Sector Marketing.
Authors may submit manuscripts at any time prior to the July 31st, 2009 deadline.
Manuscripts and any questions should be directed to:
Dr. Sandra Mottner
Department of Finance and Marketing
College of Business and Economics
Western Washington University
Bellingham, WA 98225-9077, USA
Tel. (360) 650-2403, FAX (360) 650-4844
Sandra.mottner@wwu.edu
or
Dr. John B. Ford
Department of Business Administration
College of Business and Public Administration
2117 Constant Hall
Old Dominion University
Norfolk, Virginia 23529, USA
Tel. (757) 683-3587, FAX (757) 683-5639
jbford@odu.edu