TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(2)
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: : journals |
Relevant ARCategory: |
Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
–Jody L. Crosno, Traci H. Freling, Steven J. Skinner [] []
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
–Stewart Shapiro, Mark T. Spence, Jennifer Gregan-Paxton [] []
A dual-sequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat
–Pratibha A. Dabholkar, Willemijn M. van Dolen, Ko de Ruyter [] []
Effectiveness of promotional premiums: The moderating role of affective state in different contexts
–Chingching Chang [] []