TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 16(4)
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: : journals |
Relevant ARCategory: |
Editorial
–Reynolds, Jonathan [] []
Factors that impact on the perceived benefits of internet international marketing in Taiwanese SMEs
–Hsu, Li-Ling; Chou, Tzu-Chuan; Hsu, Tsuen-Ho [] []
Targeting customers: A financial approach based on creditworthiness
–Helgesen, Oyvind [] []
The impact of loyalty programmes in a B-to-B context: Results of an experimental design
–Daams, Peter; Gelderman, Kees; Schijns, Jos [] []
An empirical investigation of the relationship between market orientation and MrkIS effectiveness in upscale hotels in Greece
–Chatzipanagiotou, Kalliopi C; Vassilikopoulou, Aikaterini; Siomkos, George J [] []
Enhancing segmentation systems
–Greene, Henry; Greene, Shanti [] []
Determinants of shoppers checkout behaviour at supermarkets
–Miranda, Mario J [] []