TOC: J Bus Res
Introduction
Journal of Business Research, 62(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Anti-consumption: An overview and research agenda
–Michael S.W. Lee, Karen V. Fernandez, Michael R. Hyman [] []
Mapping symbolic (anti-) consumption
–Margaret K. Hogg, Emma N. Banister, Christopher A. Stephenson [] []
Purpose and object of anti-consumption
–Rajesh Iyer, James A. Muncy [] []
Anti-consumption and brand avoidance
–Michael S.W. Lee, Judith Motion, Denise Conroy [] []
Anti-consumption discourses and consumer-resistant identities
–Hélène Cherrier [] []
Underdog consumption: An exploration into meanings and motives
–Lee Phillip McGinnis, James W. Gentry [] []
Market-resistance and Valentine’s Day events
–Angeline G. Close, George M. Zinkhan [] [Google Scholar]
Politically motivated brand rejection
–Özlem Sandikci, Ahmet Ekici [] []
The rejection of brand hegemony
–John G. Cromie, Mike T. Ewing [] []
Reprisal, retribution and requital: Investigating customer retaliation
–Venessa Funches, Melissa Markley, Lenita Davis [] []
Consumer boycotts due to factory relocation
–Stefan Hoffmann, Stefan Müller [] []
An evaluation of strategic responses to consumer boycotts
–Ulku Yuksel, Victoria Mryteza [] []
Social marketing: A pathway to consumption reduction?
–Ken Peattie, Sue Peattie [] []
Demarketing tobacco through governmental policies – The 4Ps revisited
–Edward Shiu, Louise M. Hassan, Gianfranco Walsh [] []
Managing anti-consumption in an excessive drinking culture
–Maria G. Piacentini, Emma N. Banister [] []