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Marketing Engineering
Assisted Marketing Analysis and Planning

Join Dr. Arnaud De Bruyn in the next of our Instructor Webinar Series:

Advanced Tips and Hints using ME>XL

Date/Time: Wednesday, January 14, 2008 at 11:00am EST Arnaud De Bruyn Associate Professor of Marketing at ESSEC Business School

No fee…but space is limited and reservations essential. To register, visit

What the Webinar Will Cover

Marketing Engineering for Excel (ME>XL) is a tool suite of 8 marketing analytic models, each packaged with one or several business cases to allow instructors and students to quickly learn the power of marketing analytics in addressing today’s marketing challenges. They are built on the common Excel platform to provide the user both full access to Excel capabilities and inter-operativity between models, providing great flexibility and the potential for many additional insights. This webinar will demonstrate how the tools inter-operate and how to use such techniques in the classroom.

In this webinar, Professor De Bruyn will cover:

• How to use the output from one model as input to another. For example, the part-worth matrix from conjoint analysis can provide the input to Segmentation, permitting students to segment the market on those partworths
• How to quickly use ME>XL models with data gathered from your students to better engage them in learning
• How to demonstrate model interoperability in class in an engaging way

Who Should Attend

 

• Marketing Engineering instructors who would like to further exploit the ME>XL tools
• New instructors who want to look ahead and gain a deeper understanding of how to further utilize ME>XL in the classroom
• Current Marketing Engineering instructors who want to deepen their knowledge and share their experiences using this ME>XL set of templates and tools

No fee…but space is limited and reservations essential. To register, visit

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