ÂÜÀòÉç¹ÙÍø

: : : TOC : : journals

Relevant ARCategory:

---

Editorial: Academy of Marketing Conference 2008 Reflective Marketing in a Material World
–Donaldson, Bill; Turnbull, Andrew [] []

The rubbish of marketing
–Roper, Stuart; Parker, Cathy [] []

Accessing healthy food: availability and price of a healthy food basket in Scotland
–Dawson, John; Marshall, David; Taylor, Matt; Cummins, Steven; Sparks, Leigh; Anderson, Annie S. [] []

The emergence and development of place marketing’s confused identity
–Skinner, Heather [] [Google Scholar]

In praise of retrospective surveys
–East, Robert; Uncles, Mark D. [] []

Cause for event: not-for-profit marketing through participant sports events
–Taylor, Ruth; Shanka, Tekle [] []

Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
–Garry, Tony; Broderick, Anne J.; Lahiffe, Katy [] []

Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
–Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, John D. [] []

The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
–Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo [] []

Halloween in a material world: trick or treat?
–McKechnie, Sally; Tynan, Caroline [] []

(Mis)trust in marketing: a reflection on consumers’ attitudes and perceptions
–Heath, Teresa Pereira M.; Heath, Matthew [] [Google Scholar]

Resource-Based Theory: Creating and Sustaining Competitive Advantage
–Borchert, Oliver [] []

Fail Better! Stumbling to Success in Sales Marketing 25 Remarkable Renegades Show How
–Tadajewski, Mark [] []

---