TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 24(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Customer advocacy and the impact of B2B loyalty programs
–Russell Lacey, Robert M. Morgan [] []
Do different marketing practices require different leadership styles? An exploratory study
–Adam Lindgreen, Roger Palmer, Martin Wetzels, Michael Antioco [] []
Boundary conditions to business relationships in China: the case of selling wine in China
–Michael Beverland [] []
A comparison of European and Chinese supplier and customer functions and the impact of connected relations
–Louise Young, James Wiley, Ian Wilkinson [] []
How network competence and network location influence innovation performance
–Yen Ting Helena Chiu [] []
Value capturing as a balancing act
–Paul Matthyssens, Koen Vandenbempt, Caroline Goubau [] []
Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
–Hugh M. Pattinson, Arch G. Woodside [] []