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: : : TOC : : journals

Relevant ARCategory:

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Editorial
–Peter Mouncey

Viewpoint

The faddish breakouts of ethnography
–Clive Boddy

Forum

‘Connected research’: how market research can get the most out of semantic web waves
–Niels Schillewaert, Tom De Ruyck and Annelies Verhaeghe

Main papers

A hybrid online and offline approach to market measurement studies
–Mike Cooke, Nick Watkins and Corrine Moy

Rethinking data analysis – part one: the limitations of frequentist approaches
–Ray Kent

Quantifying the extent of temporal decay in service quality ratings
–Svetlana Bogomolova, Jenni Romaniuk and Anne Sharp

The conceptualisation and measurement of consumer value in services
–Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo and Morris B. Holbrook

Using statistical design experiment methodologies to identify customers’ needs
–Ruben Huertas-Garcia and Carolina Consolación-Segura

Book reviews

Garr Reynolds – Presentation Zen: Simple Ideas on Presentation Design and Delivery
–Daniel Wain

David Silverman – A Very Short, Fairly Interesting and Reasonably Cheap Book ÂÜÀòÉç¹ÙÍøt Qualitative Research
–Judith Ward