TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 5(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Postmodern paradigms and brand management in the ‘search’ economy
–Ming Lim [] [Google Scholar]
Antecedents and implications of search engine use as prepurchase information tools
–Carla Ruiz-Mafe, Silvia Sanz-Blas [] []
Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
–Marion Garnier [] []
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
–Bernard J. Jansen, Amanda Spink [] []
Advertisers’ perceptions of search engine marketing
–Heikki Karjaluoto, Hannele Leinonen [] [Google Scholar]
Developing an effective and affordable search engine marketing strategy for nonprofits
–Dave McMahon, Charla Griffy-Brown [] []