Direct/Interactive Marketing 2009
Introduction
Direct/Interactive Marketing Research Summit, San Diego, 17-18 Oct 2009, Track and Vice Chairs: John A. Schibrowsky, Eric J. Karson, Edward C. Malthouse and Anand V. Bodapati; Deadline Ed Track 1 May, Research Track 31 mar
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DIRECT MARKETING EDUCATIONAL FOUNDATION
Announces
A Call for Papers for the
2009 Direct/Interactive Marketing Research Summit
Barack Obama’s election made it clear: Direct/Interactive and database marketing techniques are ubiquitous in marketing practice. They also are gaining mainstream attention by leading cademics. The Direct/Interactive Marketing Research Summit, (San Diego, CA, October 17-18, 2009) the preeminent conference that focuses on this important area of research and practice, announces a Call for Papers. The Summit, sponsored by Direct Marketing Educational Foundation, is a must-attend for academics and Ph.D. candidates who are interested in pursuing research and teaching in these areas.
Participants attending this event will have an opportunity to:
- engage in thought-provoking exchanges on the latest research topics and trends;
- share and explore innovations in pedagogy theory, curriculum development and classroom management;
- build professional networks
- influence best practices of leading companies.
The Call for Papers, issued for two of three distinct tracks: Research and Education, offers authors a unique forum for presentation and discussion of leading research in the direct/interactive marketing field; its separate Education Track that focuses on important pedagogical issues in direct/interactive marketing education. Presentations by renowned invited researchers; abstracts, competitive paper presentations and special topic panels/sessions on cutting-edge topics in the field; and interactive discussions with both industry and academic panelists will all combine to make this a not-to-be missed event. (The third track is the optional Professional Track, gaining complimentary access to the DMA09 Annual Conference & Exhibition, featuring presentations by leading practitioners, and educational, research and networking opportunities.)
Visit for deadlines and other submission details.