TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 16(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives’ Ideas and Beliefs about How to Increase Their Firms’ Innovation Capability
–Karin Tollin [] [Google Scholar]
Strategy by Bottom-up Abstractions of the Customer Interface
–Jan Mattsson [] []
Competitive Advantage with New Product Development: Implications for Life Cycle Theory
–John Nadeau; R. Mitch Casselman [] []
An Exploratory Study of the Influence of Sales Training Content and Salesperson Evaluation on Salesperson Adaptive Selling, Customer Orientation, Listening, and Consulting Behaviors
–Alfred M. Pelham; Pamela Kravitz [] []
The Effect of Management Commitment to Service Quality on Frontline Employees’ Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Context
–Nicholas J. Ashill; Michel Rod; Janet Carruthers [] [Google Scholar]