TOC: J Mar
Introduction
Journal of Marketing, 73(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
From the Editor
–Ajay K Kohli [] []
Radical Innovation Across Nations: The Preeminence of Corporate Culture
–Gerard J Tellis, Jaideep C Prabhu, Rajesh K Chandy [] []
Product Innovations, Advertising, and Stock Returns
–Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, Dominique M Hanssens [] []
Pay What You Want: A New Participative Pricing Mechanism
–Ju-Young Kim, Martin Natter, Martin Spann [] []
Brand Portfolio Strategy and Firm Performance
–Neil A Morgan, Lopo L Rego [] []
Internet Auction Features as Quality Signals
–Shibo Li, Kannan Srinivasan, Baohong Sun [] []
Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
–Yuping Liu, Rong Yang [] []
Inertial Disruption:The Impact of a New Competitive Entrant on Online Consumer Search
–Wendy W Moe, Sha Yang [] []
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
–Steven H Seggie, David A Griffith [] []
Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control
–Ashwin W Joshi [] []