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Pilot Test on Interactivity

Introduction

Hilde Voorveld is conducting a pilot test among experts in the field of interactivity and seeks help

In a large-scale content analysis of brand websites we categorized 60 interactive website functions into four interactivity dimensions. We are now conducting a pilot test among experts in the field of interactivity to validate whether these 60 interactivity functions were assigned appropriately to the four dimensions. We would like to invite you to give your opinion on our classification. Filling in the questionnaire takes about 15 minutes. Of course we will share the results of this validation study with you.

You can find the questionnaire here: http://www2.fmg.uva.nl/comlab/surveys/validation_dimensions.html

 We hope you are willing to help us. Your assistance is really appreciated.
  
Kind regards,
Hilde Voorveld, PhD student
Prof. dr. Peter Neijens, adviser
Prod dr. Edith Smit, adviser
The Amsterdam School of Communications Research, ASCoR