Journal Rankings
Introduction
Tomas Hult, Martin Reimann and Oliver Schilke have updated the marketing journal ranking study by Hult, Neese, and Bashaw (1997) and provide an open access report
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We have updated the marketing journal ranking study by Hult, Neese, and Bashaw (1997, JME). You can download the free report at:
Title: Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations
Abstract: Scholarship in marketing journals serves a critically important role in developing the knowledge base of marketing. Knowledge contributions lead to advancements in the marketing field as well as to individual recognitions such as promotions, merit increases, and various accolades. In this study of 629 faculty members from a sampling frame of the worldwide marketing professorate, we develop a relative hierarchical positioning of marketing journals using the Popularity/Familiarity and Importance/Prestige Indices. Rankings are presented for the overall sample along with the results of ten segmented analyses involving faculty rank, geographic location of schools, and substantive subareas within marketing. To better understand the maturity and complexity of the field, a trend analysis using 1987, 1997, and 2007 data is also conducted, and comparisons to ranking studies using different methodologies are summarized. Broadly, the results indicate that JM, JMR, and JCR maintain their top three rankings from 1987 and 1997 also in 2007, and that the Journal of Service Research and Quantitative Marketing and Economics are strong new entries in the rankings. Overall, the paper significantly extends previous knowledge by providing an intertemporal analysis, conducting new segmentation analyses of the faculty perceptions, and triangulating the results with those of prior studies using alternative methods.
Best regards,
Tomas Hult, Michigan State University
Martin Reimann, Stanford University
Oliver Schilke, Stanford University